Privacy Policy

Last updated on 22nd May 2024

1. What do we do?

Fabrimex X-Tec AG (Industriestrasse 4B, 8604 Volketswil) operates the website fabrimex-systems.ch (hereinafter referred to as "we"). On this website you can get information about our organization, use our online services and contact us.

The protection of your personal data is of great concern to us. In this privacy policy, we inform you transparently and understandably about what data we collect through our website and how we handle it.

We regularly review and update this privacy policy to ensure the highest level of transparency.

2. What do we inform about?

What data is collected on fabrimex-xtec.ch;
Under which conditions we process your data and for which purpose;
How long we keep your data;
When disclosure to third parties is permissible;
How we process your data ("individual data processing operations");
When and how you can object to data processing;
What rights you have and how you can exercise them.

3. Definitions of terms

3.1 What is personal data?

Personal data is any information that relates to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number. Data about personal preferences such as leisure activities or memberships also count as personal data.

3.2 What are personal data requiring special protection?

Data on religious, ideological, political or trade union views or activities; data on health and, where applicable, information on administrative or criminal prosecutions and sanctions as well as data on social assistance measures are considered to be particularly sensitive personal data. Where necessary and appropriate, we may request and process particularly sensitive personal data. In this case, their processing is subject to stricter confidentiality.

3.3 What is the processing of personal data?

Processing is any handling of personal data, regardless of the means and procedures used, in particular the acquisition, storage, retention, use, modification, disclosure, archiving, deletion or destruction of data.

3.4 What is the disclosure of personal data?

This is the transmission or making available of personal data, e.g. publication or disclosure to a third party.

4. How can you contact us?

If you have any questions or concerns about the protection of your data by us, you can always contact us by e-mail at contact@fabrimex-xtec.ch

Responsible for data processing carried out through this website is:

Fabrimex X-Tec AG
Industriestrasse 4B
8604 Volketswil

5. Does our privacy policy always remain the same?

We may change this privacy policy at any time. The changes will be published on fabrimex-xtec., you will not be informed separately.

6. General principles

6.1 What data do we collect from you and from whom do we receive this data

First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:

Personal master data (name, address, dates of birth, etc.);
Contact information (cell phone number, email address, etc.);
Financial data (e.g. account details);
Online identifiers (e.g. cookie identifier, IP addresses);
Location and traffic data;
Sound and image recording;
particularly sensitive data (e.g. biometric data or information about your health).

6.2 Under what conditions do we process your data?

We process your data in good faith and according to the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing.

If we are exceptionally unable to comply with these principles, data processing can still be lawful because there is a justification. In particular, the justification is:

Your consent;
the execution of a contract or pre-contractual measures;
our legitimate interests, unless your interests prevail.

6.3 How can you revoke your consent?

If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.

You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.

If you have subscribed to our newsletter, you can click on the link provided in the newsletter to unsubscribe.

6.4 In which cases may we disclose your data to third parties?

a. Principle

We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are namely:

Accounting, fiduciary and auditing companies;
Consulting companies (legal advice, taxes, etc.);
IT service providers (web hosting, support, cloud services, website design, etc.);
Payment service providers (only with your prior consent);
Tracking, conversion and advertising service providers (exclusively after your prior consent).

We ensure that these third parties and our affiliated companies comply with the requirements of data protection and treat your personal data confidentially.

We may also be required to disclose your personal data to public authorities.

b. Disclosure to partners and cooperating companies

We partly cooperate with different companies and partners who place their offers on our website. It is recognizable for you that it is a third-party offer (marked as "advertising").

If you make use of such an offer, we transmit your personal data to the corresponding partner or cooperation company (e.g. name, function, communication, etc.) whose offer you wish to take advantage of. These partners and cooperation companies are independently responsible for the personal data received. After the data has been transmitted, the data protection regulations of the respective partner apply.

c. Visiting our social media channels

We have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.

In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

d. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.

If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission's standard contractual clauses at the following link.

6.5 How long do we keep your data?

We store personal data only for as long as is necessary to fulfil the individual purposes for which the data was collected.

Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.

We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.

6.6 How do we protect your data?

We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.

Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your inquiries to companies affiliated with us. In these cases, too, your data will be treated confidentially.

Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.

6.7 What rights do you have?

a. Right to information

You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to contact@fabrimex-xtec.ch

You also have the right to receive your data in a common file format if we process your data automatically and if

You have given your consent for the processing of this data; or
You have disclosed data in connection with the conclusion or performance of a contract.

We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.

The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Deletion and correction

You have the possibility to request the deletion or correction of your data at any time. We can reject the request if legal regulations oblige us to store the data for a longer period of time or unchanged, or if a permissible circumstance conflicts with your request.

Please note that the exercise of your rights may, under certain circumstances, conflict with contractual agreements and have corresponding effects on the execution of the contract (e.g. premature termination of the contract or cost consequences).

c. Legal action

If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a report with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch.

7. Individual data processing operations

7.1 Providing the website and creation of logfiles

What information do we receive and how do we use it?
By visiting fabrimex-xtec., certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for system administration purposes, for statistical or backup purposes or for tracking purposes. These are:

the name of your Internet service provider;
their IP address (in some circumstances);
the version of your browser software;
the operating system of the computer with which URL is accessed;
the date and time of access;
the web page from which you are visiting URL;
the search terms you used to find URL.

Why may we process this data?

This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest

How can you prevent data collection?

The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is absolutely necessary for the operation of the website, you therefore have no possibility to object to this.

7.2 Tracking pixels

How do tracking pixels work?

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels - also from third parties whose services we use - are small, usually invisible images that are automatically retrieved when you visit our website. Counting pixels can be used to collect the same information as server log files. We use them for the same purposes as log files - you cannot prevent the data collection.

7.3 Evaluations

In some cases, your personal data is processed automatically in order to evaluate certain personal aspects.

Such evaluations are used by us in particular to be able to inform and advise you in a targeted manner about certain services or products of ours. For this purpose, we use evaluation tools, thanks to which we can communicate in a needs-based manner and take appropriate advertising measures, including market and opinion research.

7.4 Contact

Contact form

What information do we receive and how do we use it?

On our website you can contact us via an electronic contact form. The data you enter in the input mask, such as name, e-mail address, etc., will be transmitted to us and stored.

The data you provide will be used by us to process your request.

Why may we process this data?

The justification is the implementation of pre-contractual measures as well as our legitimate interests in the completion of the request.

E-mail

What information do we receive and how do we use it?

You have the possibility to contact us by e-mail. If you contact us by e-mail, the following data will be processed:

E-mail address;
Content, subject and date of your email;
contact data provided by you (e.g. name, telephone number, if applicable, address).

Why may we process this data?

Your information will be stored for the purpose of processing the request and in case of follow-up questions. The justification for this are pre-contractual measures or our legitimate interests in the completion of the request.

Safety note

We would like to point out that e-mails can be read or changed unauthorized and unnoticed during transmission. The spam filter can reject e-mails if they are identified as spam by certain characteristics.

7.5 Success and reach measurement

How does the success and reach measurement work?

Our notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links have been clicked. Such web links and tracking pixels may also track the use of notifications and communications on a personal basis.

Why may we process this data?

We need this statistical recording of usage for success and reach measurement in order to be able to offer notifications and communications based on the needs and reading habits of the recipients in an effective and user-friendly manner as well as permanently, securely and reliably.

7.6 Web or ticket store

What information do we receive?

You can place orders for tickets to our events in our web or ticket store. When you complete an order, we collect and store the data you provide in the input mask. This includes name, e-mail address, delivery address, telephone number and, if applicable, other details.

How do we use your data?

We need your data mainly for the processing and fulfillment of your order. Furthermore, we may need the data to be able to identify you as our customer, to correspond with you, for invoicing, if necessary to assert any claims and for the administration of our customer data. The legal justification for processing your personal data in the context of the ordering process is the fulfillment of the contract.

What information do we share with third parties and how is this data used?

Your data will be treated confidentially and will only be passed on to third parties within the framework of the contract processing and as far as necessary. For the processing of the delivery of your order, your name and address must be transmitted to the carrier.

Ticket sales are processed via the third-party provider. The payment and contact data you provide will be passed on to the forwarder for the purpose of payment processing and the execution of the dunning process. The forwarder is acting on our behalf and may not use the transmitted data for its own purposes.

7.7 Newsletter with success and reach measurement

Via our website you have the possibility to subscribe to our newsletter. With the newsletter you will receive information about new contributions, events and offers. We collect success and reach measurements via our newsletter.

What data do we process?

In order to send the newsletter and measure its success and reach, we collect the following data in particular:

IP address
Contact details
Date and time of registration
Technical information such as browser, operating system or screen resolution
Interactions with the newsletter

The IP address is usually anonymised so that it is no longer possible to refer to a person.

For what purpose do we use the data?

We use the collected data for sending the newsletter, for verification and for the salutation. We store your data, in particular the IP address used at the time of registration and the date and time, to log the registration and to be able to detect misuse. This data is stored for the duration that you are registered for the newsletter. We also use the IP address to determine your approximate location. From the information obtained from this, we can measure the relevance of our offers in different regions and segment advertising campaigns. The technical information is used to display the newsletter properly on each device. The interactions, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. In addition, we can use this data to determine how subscribers interact with our newsletter.

Who do we share the data with?

We pass on your data to service providers commissioned with this for the purpose of technical processing and measuring the success and reach of the newsletter. Some of these service providers have servers all over the world. There is therefore the possibility that the collected data can be transferred by our service providers throughout the world. Furthermore, our explanations on data transfer apply (section 6.4).

How can you prevent data processing?

You can unsubscribe from the newsletter you have subscribed to at any time by confirming the relevant unsubscribe link in an email you receive from us. Alternatively, you can unsubscribe by sending us an email.

7.8 Cookies

How do Cookies work?

Our website uses cookies. Cookies are data records that are stored on the operating system of your device with the help of the browser when you visit our website. Cookies do not cause any damage to your computer and do not contain viruses.

What information do we receive and how do we use it?

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit. This allows us to save certain settings (such as language settings or location information) so that you do not have to re-enter them when you visit the website again.

Why may we use cookies?

We use cookies so that we can make our website more user-friendly, effective and secure. The use of cookies and the processing of your data in this regard is based on our legitimate interests in the aforementioned purposes

How can you prevent data collection via cookies?

The cookies are stored on your computer. You therefore have full control over the use of the cookies. You can delete them completely or disable or restrict the transfer by changing the settings in your browser. If cookies for our website are deactivated, it may no longer be possible to use all the functions of the website in full.

8. What services we use?

8.1 Hotjar

We use Hotjar on our website, a service provided by Hotjar Ltd, Level 2, St. Julians Buisness Centre, 3, Elia Zammit Street, St. Julian STJ 1000, Malta.

What data do we process?

Hotjar is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:

IP address
Time and date of the website visit
Technical information such as browser, operating system or screen resolution
Interactions on the website
Referrer URL
Duration of the visit

The IP address is anonymised by Hotjar so that a personal reference is no longer possible. Hotjar can also be used to record user sessions. These are screen recordings that document mouse movements, clicks and keystrokes.

For what purpose do we process the data?

Who do we share the data with?

The data collected is anonymised locally and only sent to Hotjar in anonymised form. Furthermore, the forwarding of the data by us is governed by our statements on data forwarding.

8.2 Google Analytics

We use Google Analytics on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

What data do we process?

Google Analytics is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:

IP address
Technical information such as browser, operating system or screen resolution
Interactions on the website
Duration of the visit
Time and date of the website visit
Referrer URL

The IP address is anonymised by Google Analytics so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google Analytics can generate an identifier to recog-nise the visitor when they visit the website again. If you are logged in with your Google account, data processing can also take place across devices.

For what purpose do we process the data?

Who do we share the data with?

The transfer of data by us is governed by our statements on data transfer. As Google is a transnational company, your data may be transferred by Google to anywhere in the world. In particular, it may be transferred to Google's headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.

8.3 Google Remarketing

We use Google Remarketing on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

What data do we process?

Google Remarketing is an advertising service for websites in order to be able to place targeted adverts. In particular, the following information can be collected:

IP address
Technical information such as browser, operating system or screen resolution
Interactions on the website (especially with the advert)
Duration of the visit
Time and date of the website visit
Referrer URL

The IP address is anonymised by Google Remarketing so that a personal reference is no longer possible. Google Remarketing can generate an identifier when you visit our website and add you to the remarketing list. This list can also be used to display targeted adverts for you outside of our website. If you have a Google account and are logged in, data processing can also take place across devices.

For what purpose do we process the data?

The IP address is processed in order to analyse the visitor's approximate location so that advertisements can be adapted to the user's location, so that fraud and automated interactions can be detected and so that the geographical distribution of users can be evaluated for statistical purposes. Finally, the IP address can also be used for target group formation. The technical information is processed so that the website and any adverts can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website and our adverts, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effectiveness and analysing various marketing channels.

Who do we share the data with?

8.4 Meta Pixel

On our website, we use the Meta Pixel of the provider Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, with headquarters at Meta Platforms Inc, 1601 Willow Road Menlo Park, CA 94025, USA, both together "Meta".

What data do we process?

The Meta Pixel is an analysis service for websites to collect information about the use of the website. In particular, the following information can be collected:

IP address
Technical information such as browser, operating system or screen resolution
Interactions on the website
Duration of the visit
Time and date of the website visit
Referrer URL

The IP address is anonymised by the meta pixel so that a personal reference is no longer possible. When a visitor visits our website for the first time, the meta pixel can generate an identifier to recognise the visitor when they visit the website again.

For what purpose do we process the data?

Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to determine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effectiveness and analysing various marketing channels. In addition, the data collected with the meta pixel can be used to show our meta adverts only to those people who are interested in our offers or have similar interests. For this purpose, we may forward certain personal data to Meta to form target groups to whom our personalised advertising is to be sent. Meta may use this data for its own advertising purposes. This use of your data cannot be influenced by us as the website operator. The data collected using this service will not be used by us to identify you personally. However, Meta can establish a connection to your respective Meta account, if you have one.

Who do we share the data with?

The transfer of data by us is governed by our statements on data transfer. As Meta is a transnational company, your data may be transferred anywhere in the world. In particular, it may be transferred to Meta's headquarters in the USA. A country where the legislation does not guarantee adequate data protection.

8.5. Google Conversion Linker

We use Google Conversion Linker to avoid storing cookies set by Google Conversion Tracking for longer than 24 hours in case cross-website tracking is prevented.

8.6 Google Maps

We use Google Maps on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

What data do we process?

Google Maps is a map service for websites in order to be able to integrate Google Maps. In particular, the following information can be collected:

IP address
Technical information such as browser, operating system or screen resolution
Interactions with the map

The IP address is anonymised by Google Maps so that a personal reference is no longer possible. If you have a Google account and are logged in, data processing by Google Maps also takes place across devices.

For what purpose do we process the data?

The IP address is processed in order to analyse the visitor's approximate location so that the correct section is displayed when the website is accessed. The technical information is processed so that the map can be displayed appropriately on all devices. Your interaction data is collected so that the map can be used interactively and so that we can improve the use of the map. If you are logged in with your Google account, the data is synchronised between your devices. For example, markers and planned routes are synchronised between the devices.

Who do we pass the data on to?

8.7 Google Tag Manager

We use Google Tag Manager on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google". Google Tag Manager is a service for centralised management of various tracking tags (e.g. Facebook Pixel, Google Analytics, Hotjar etc.). Google Tag Manager itself does not collect any data. The tags that collect the data that we manage using Google Tag Manager are listed in this privacy policy.

8.8. LinkedIn Insight Tag

On our website we use the LinkedIn Insight Tag, a service of the provider LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland with headquarters at LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 USA, both together "LinkedIn".

What data do we process?

The LinkedIn Insight Tag is an analytics service for websites to collect information for advertising campaigns on LinkedIn. In particular, the following information can be collected:

Job-related information (title, industry, skills, education…)
Age and gender
IP address
Technical information such as browser, operating system or screen resolution
Interactions with the website and adverts
Data processing can take place across devices, especially if you are logged in with your LinkedIn account.

For what purpose do we process the data?

Your job-related data is used to show you personalised ads in connection with your professional role. Age and gender are used for targeted ad placement with the aim of reaching a specific target group. The IP address is processed to determine your approximate location so that local adverts can be placed and so that the geographical reach of our campaigns can be measured. The technical information is processed so that the website and adverts can be displayed satisfactorily on every device. Interactions with the website are processed so that we can use this data to evaluate and optimise our marketing campaigns and offers.

Who do we pass the data on to?

The transfer of data by us is governed by our statements on data transfer. As LinkedIn is a transnational company, your data may be transferred from LinkedIn to anywhere in the world. In particular, it may be transferred to LinkedIn's headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.

8.9 Google Web Fonts

How does Google Web Fonts work?

We use so-called web fonts on our website for the uniform display of fonts, which are provided by Google. When you call up one of our pages, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

What information do you share with us and how is it used?

The browser you use establishes a connection to Google's servers. This enables Google to know that our website has been accessed via your IP address. If your browser does not support web fonts, a standard font is used by your computer.

Why are we allowed to use Google Web Fonts?

Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. For more information on Google Web Fonts, see the Google Web Fonts FAQs: https://developers.google.com/fonts/faq.

8.10 Global Site Tag

Global Site Tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to Google Analytics, Google Ads, and Google Marketing Platform. It is used to measure website, app, and internet usage data, as well as to optimize ad campaigns and remarket to website visitors.

8.11 reCAPTCHA

We use Google reCAPTCHA on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

What data do we process?

Google reCAPTCHA is a verification service for websites to distinguish human users from bots. In particular, the following information can be collected:

IP address
Technical information such as browser, operating system or screen resolution
Interactions with the captcha

The IP address is anonymised by Google reCAPTCHA so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google reCAPTCHA can generate an identifier to recognise the visitor when they visit the website again.

For what purpose do we process the data?

The IP address is processed in order to analyse the visitor's rough location and to prevent any suspicious activity, namely to detect IP addresses associated with spam or other unwanted behaviour. The technical information is processed so that the captcha can be adapted to the device or browser and to detect deviations from normal usage behaviour. The interactions with the captcha are processed to record behavioural patterns in order to distinguish human behaviour from automated bots. The aim of Google reCAPTCHA is to protect input forms from bots and spam, while at the same time enabling reliable human input. The data collected is not used to identify you personally.

Who do we pass the data on to?

8.12 Facebook Conversion Tracking

Facebook Conversion Tracking is used to track and measure the performance of your Facebook ad campaigns. It allows you to track when people take a desired action after seeing your ad, such as signing up for an account, making a purchase, or downloading an app. This information can help you adjust your ad campaigns to be more effective.

8.13 Facebook for Websites

Facebook for Websites is a tool that allows website owners to easily integrate their website with the Facebook platform. This tool can be used to generate like buttons, comment boxes, and other social plugins. It also allows website owners to track the activity of their website on Facebook, such as page likes, comments, and shares. Additionally, it can be used to create custom audiences for targeted advertising on Facebook.

8.14 Newsletter2Go

Newsletter2Go is a popular email marketing tool used on websites to manage email campaigns, create newsletters, and track user engagement. It is used to create, send, and monitor emails to website visitors and customers, allowing marketers to tailor messages to each individual user. It also helps to monitor user engagement, giving website owners insights into what content is most successful and valuable to their audience.

8.15 Facebook SDK

Facebook SDK is used to integrate Facebook features into a website, such as allowing users to log in with their Facebook account, share content on Facebook, and use Facebook’s plugins like the Like button. It also allows developers to access user data from Facebook's Graph API.

8.16 Facebook Signal

Facebook Signal is a web-based tool that allows website owners to track and measure user engagement with their content on Facebook. It can be used to understand how users interact with content on Facebook, including how many individuals are engaging with content, how long they are engaging with it, and what type of content is getting the most engagement. It can also be used to measure the effectiveness of campaigns and identify areas of improvement.

8.17 Facebook Custom Audiences

Facebook Custom Audiences is a powerful tool used by marketers to target specific audiences with tailored messages on Facebook, Instagram and other platforms. It allows businesses to create unique target audiences based on existing customer data, website activity and other sources. This allows businesses to deliver personalized messages to their target market, drive conversions, and create stronger customer loyalty.

8.18 PrivacyBee

PrivacyBee is used on websites to detect all privacy-related services and generate an individual privacy policy from them.